Background: Cindy Lin, a visionary entrepreneur, was born in 1977 in China. She embarked on her educational journey in a Chinese high school and later pursued two years of college in her homeland. Her life took a transformative turn when her family decided to immigrate to New York, bringing with them a wealth of cultural experiences and a passion for authentic Chinese cuisine.
Entrepreneurial Spirit: Cindy's entrepreneurial journey began with a humble start. She opened her first business, a 99-cent grocery store, which was not only a reflection of her determination but also her commitment to providing affordable essentials to her community. Over time, she managed to expand her business, establishing 12 successful stores and gaining invaluable insights into the world of retail.
Venturing into Importing: Through her experiences in the grocery business, Cindy developed a keen interest in importing foods. She recognized the potential for introducing authentic Asian flavors to American consumers. Eager to make a significant impact, she made it her mission to become a leader in bringing Chinese foods into America.
Success Import USA: Around 2018, Cindy formally launched "Success Import USA," a company dedicated to bridging the gap between Chinese culinary traditions and American palates. Under her leadership, Success Import USA became the first company to successfully introduce renowned brands like CuiHong, Galanlang, and others into the American grocery market, forever altering the landscape of Asian cuisine accessibility in the United States. Success Import USA became the first USDA-permitted importer of chicken meat from China.
A Sweet Endeavor: In 2021, Cindy took her business acumen to new heights by formally contracting manufacturing to create Yausen pastries. This venture expanded her reach into the world of delicious Asian pastries, further solidifying her position as a pioneer in the Chinese import food industry.
Cindy Lin's remarkable journey from a Chinese high school student to a trailblazing entrepreneur showcases her relentless determination and unwavering commitment to bringing the rich flavors of China to the American market. With her vision, leadership, and dedication, she continues to be a driving force in shaping the culinary landscape of the United States.